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Digital Marketing & Lead Generation Specialist

Location

Noida

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About Rankrocket360

At Rankrocket360, we help businesses scale their online visibility and convert traffic into loyal customers. From advanced SEO strategies to targeted outbound campaigns, we ensure brands get noticed by the right audience at the right time. We are looking for a Digital Marketing & Lead Generation Specialist who can fuel our growth engine by executing high-impact campaigns that bring measurable results.


Role Overview

The Digital Marketing & Lead Generation Specialist will take ownership of driving inbound and outbound marketing activities across email, LinkedIn, and search engines. You’ll be the bridge between marketing creativity and sales performance — ensuring that every campaign directly contributes to our sales pipeline.


Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 2–5 years of experience in digital marketing & lead generation (B2B focus preferred).
  • Demonstrated success in delivering qualified leads and campaign ROI.

KPIs

  • Qualified leads generated per month.
  • Email open rate & click-through rate.
  • LinkedIn ad CTR and conversion rate.
  • Organic traffic growth & keyword ranking improvements.

  • Lead-to-sales conversion ratio.



Requirements

Campaign Management

  • Plan, design, and execute email marketing campaigns using tools like Zoho Campaigns, Mailchimp, or HubSpot.
  • Run LinkedIn campaigns - both paid and organic - to targeted ICPs.
  • Develop outreach sequences for lead nurturing and re-engagement.

Lead Generation

  • Research and identify prospects using Apollo.io, LinkedIn Sales Navigator, Crunchbase, and other B2B databases.
  • Build and maintain segmented prospect lists for specific campaigns.
  • Collaborate with the sales team to ensure leads meet quality criteria.

SEO & Content Optimization

  • Conduct keyword research and implement on-page & off-page SEO strategies for Rankrocket360 and client projects.
  • Optimize landing pages, blogs, and web copy for search visibility.
  • Monitor keyword rankings, backlinks, and organic traffic trends.

Performance Tracking & Optimization

  • Measure and report KPIs across all campaigns.
  • Perform A/B testing on email subject lines, ad creatives, and landing pages.
  • Suggest and implement improvements for higher ROI.


Key Skills & Competencies

  • Proven experience with email marketing tools (Zoho, Mailchimp, HubSpot).

  • Strong understanding of LinkedIn ads and organic outreach.

  • Skilled in B2B lead generation tools like Apollo.io, ZoomInfo, Lusha etc.

  • Deep knowledge of SEO best practices (on-page, off-page, and technical).

  • Strong copywriting skills for crafting engaging emails, ads, and SEO-friendly content.

  • Analytical mindset with the ability to turn data into action.

  • Basic HTML/CSS knowledge is a plus.




Benefits

  • Competitive salary.
  • Opportunity to work with a fast-growing and innovative e-commerce solutions company.
  • A collaborative and creative work environment.
  • Career growth opportunities within the organization.​



Digital Marketing & Lead Generation Specialist

Noida

Apply